SVP, Global Marketing Strategy
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About the Role
Greater New York City Area (5 Boroughs) (HQ)
;Remote
;London, United Kingdom
We are seeking a dynamic, creative and passionate individual to lead our global marketing team. This role is critical to elevating the Toluna and Harris Interactive brand and accelerating our business around the globe. The ideal candidate will lead the overall strategic direction in marketing, communications, public relations, digital strategy and performance reporting. The SVP, Global Marketing will set the online and offline strategy, establish measurable KPIs and build and lead a team of creative marketing people. An ideal candidate will be a seasoned marketing executive with experience in brand and digital marketing strategy. You must possess a proven track record of team building and creative campaign strategy that has elevated a brand to the top of its industry. We are a fast-moving organization and the ideal candidate should be a self-starter capable of juggling many challenging projects and quickly adapting to changes in the market. WHY YOU SHOULD WORK HERE: • Excellent opportunity to build, lead and establish the strategic direction for a critical part of our organization, • Entrepreneurial atmosphere allows you the room to grow as fast as you can! • Global organization with forward-thinking professionals who pride themselves on thinking big, collaborating and learning. WHAT YOU’LL DO: • Own, develop and lead the global marketing strategy for all ITWP brands (Toluna, Harris Interactive, IOD and KuRun Data) from conception to implementation • Lead, hire and continue to grow the global marketing team. • Lead all traditional and digital marketing efforts; branding, public relations, events, lead generation and retention. • Lead the Toluna, Harris Interactive (ITWP) rebranding efforts and establish the future of these brands position in the market. • Own the strategic elements of the customer experience/journey from touch point to delivery. • Relaunch all offline and online creative assets such as online assets, event material and print collateral. • Identify opportunities to reach new markets and continue to grow our base of corporate clients. • Own and manage company wide marketing budget and performance tracking reports. • Be an active member of the executive team and the marketing expert for the group. • Be a thought leader within our industry and the marketing community. • Keep ITWP at the forefront of development in digital marketing strategies, specifically in search and retargeting. WHAT YOU HAVE: • 10+ years of experience in marketing strategies, branding, digital marketing, creative and PR/communications. • 5+ years in a marketing leadership position • Significant experience in technology, SaaS, and B2B • Experience in developing and leading the creation of a brand strategy and executing across multiple groups around the globe. Demonstrable experience in driving brand-elevation. • You must be innovative, creative, dedicated and possess high energy. • You must be capable to work effectively and collaborate across multiple groups such as R&D, Product, Sales and Operations. • Be a leader and create a positive and motivating work environment that encourages feedback, innovation and collaboration. • You must have strong presentation and communication skills. • You must be dedicated and know how to have fun! OTHER IMPORTANT INFORMATION: • Location: East Coast United States or London, UK
Functions:
- Marketing
- Strategy
- General Management
Skills:
- Marketing Strategy required
- Branding required
- Leadership required
Travel %
30%
About the Company
ITWP has become one of the leading digital market research companies worldwide, with a strong focus on digital and automation. ITWP is a global group of companies that provide on-demand insights. The group comprises Harris Interactive, Toluna and KurunData and leverages the strengths of its multiple entities; Toluna provides a fusion of expertise, technology and community to power on-demand insights. Harris Interactive combines award-winning research consultancy and industry-leading technology to deliver impactful decisions faster. Finally, KurunData provides high quality research services and is the leading online/mobile panel community provider in mainland China.
Industry
Internet
Type
Privately Held
Age
employees
11-50