Director of Marketing Ops
Director of Marketing Ops
About the Role
San Francisco Bay Area (Peninsula/South Bay)
Reporting directly to the VP of Marketing, you will build out our Marketing Ops function. We think of Marketing Ops as having 5 key areas of ownership: Marketing Technology (aka “the Marketing Stack”): Strategy, evaluation, implementation and operation of our marketing tools. Today, the key pieces of our stack are Hubspot, Optimizely, BrightTalk, AdRoll, Google Adwords (brand terms), JustUno, Google Analytics, and Google Tag Manager. Our company uses Tableau for visualization and Salesforce for Sales Ops. Data: Create and implement the strategy for what our systems collect and how they are connected. Team Alignment: Collaborate with team leads to establish processes and training for long term success. Campaign Management: Enable our various go-to-market activities by creating processes that are both predictable and scalable; establish clear priorities for Front End Engineering to ensure quality launches. Insights: Analytics and analysis of all aspects of funnel with the goal of providing actionable intelligence for the other Marketing teams. The roadmap for Marketing Ops: As mentioned at the start of this post, our Marketing Operations are evolving. We believe there is a clear roadmap ahead of us, but one that will take a couple years to execute well. Here are some milestones that we’re looking forward to: Grow understanding of the existing funnels. In your first 12 months, the majority of the work will be collaborating with the VP of Marketing, the Business Intelligence team, and the Sales Operations team to create a quantifiable understanding of our funnels. We have the right pieces in place and a company willing to invest in making them work together, but we need to solidify our fundamental systems. Optimize existing funnels. Once we refine the understanding of our business drivers, we should create and execute against deliberate tests to identify new opportunities for growth. Example: Once we have insights on what types of content are leading to what types of customers, provide that intelligence to the Product Marketers & Editorial team so they can create more of the desired content. They will create the incremental content, you will be responsible for measuring the results of the experiment. Identify new growth initiatives (aka: find the rocket fuel). Understand the existing business, prove we understand it by optimizing it, and then start working on new streams of demand generation. Tailor systems and tools to the most effective growth initiatives. Today, we have all the pieces for a functional marketing stack. Let’s get everything working, prove out areas for growth, and then invest in more specialized tools/operations for the areas of growth we want to pursue. The Right Fit for our Director of Marketing Operations We take a lot of pride in the culture we’ve built and are looking for team members that are a good fit. For a better understanding of who we are, check out this About Us video. Beyond “cultural fit,” for this specific role, we’re looking for an experienced operator that has a customer journey-focused understanding of marketing. Here are the role-specific characteristics we’ll be looking for: Possess the right amount of experience. You’ve probably been doing Marketing Operations in some form or another for 6-10 years. We don’t need someone with a specific degree or certification. We do need someone that will come in and take control of the existing systems and immediately start moving us forward on the envisioned roadmap. Expertise in at least one of the major Marketing Automation systems is required, with a strong preference for Hubspot experience and/or mastery. Skilled at figuring how the puzzle pieces fit together. Different tools in different configurations do different things. We need someone that can work with the larger Marketing team to understand what we’re trying to achieve, design a stack and processes for achieving those outcomes, and then implement and execute with precision. Ability to work cross-functionally. The role of Marketing Ops engages with a variety of teams across our company. Beyond the Marketing team, our ideal candidate excels in interactions with: Front End Engineering: Determine the prioritization of what gets worked on when as well as be the “business owner” for questions they might have. Business Intelligence: Collaborate with the BI team to get answers from non-marketing systems, facilitate their requests for access into the marketing systems. Sales Operations: Work with our Sales Ops teams to ensure precision in lead management, seamless systemic handoff, and generally find solutions to challenges as they arise. Executive Team: Provide distilled, big picture takeaways on what’s happening because of your granular understanding of the little things. Knows Demand Gen Mechanics for SaaS. Our ideal candidate is focused on generating incremental revenue and understands how to activate/optimize the different stages of the customer journey to achieve that goal.
- Marketing required
- Marketing Automation required
$150k-$175k (salary)+ equity
Less than 10%
About the Company
Founded in 2007, only raised $3m... with nearly an exabyte of customer data under management, we are trusted as one of the largest data storage providers on the planet.
Information Technology and Services
Privately Held, VC-backed