Vice President, GBM Corporate Communications - Strategic Communications MY Greater Kuala Lumpur, Malaysia Area
Vice President, GBM Corporate Communications - Strategic Communications MY Greater Kuala Lumpur, Malaysia Area
About the Company
Leading regional bank specializing in corporate advisory & Islamic finance
Industry
Banking
Type
Public Company (CIMB)
employees
51-200
About the Role
Locations:
Greater Kuala Lumpur, Malaysia Area (On-site)(Kuala Lumpur, Malaysia)
- Strategic Communications & Reputation Management
- Lead the development and execution of integrated corporate communications strategies that strengthen and protect CIMB Group's reputation across key stakeholder groups, including media, customers, regulators, investors, employees, community partners and the public.
- Partner with Group Businesses, Countries and Business Enablers to develop and implement proactive communications plans that support business priorities, corporate initiatives, thought leadership, sustainability commitments and strategic transformation programmes.
- Drive the development of key corporate narratives, messaging frameworks and positioning strategies to ensure consistency across all external communications channels and markets.
- Identify and leverage strategic opportunities to elevate CIMB's brand, leadership profile and market positioning through earned media, executive visibility, partnerships and industry platforms.
- Media Relations & Stakeholder Engagement
- Lead and manage CIMB Group's media relations strategy, cultivating strong relationships with key editors, journalists, influencers and industry stakeholders across priority markets.
- Oversee the development and approval of all key corporate communications materials, including press releases, media statements, speeches, presentations, thought leadership articles, Q&As, briefing documents and executive communication materials.
- Drive proactive media engagement programmes that secure impactful, high-quality coverage aligned to CIMB's strategic objectives and business priorities.
- Provide strategic communications support for major announcements, financial results, leadership engagements, partnerships, sustainability initiatives and corporate milestones.
- Monitor stakeholder sentiment and media trends, providing actionable insights and recommendations to management on potential opportunities and reputational risks.
- Issues & Crisis Communications Management
- Lead the Group's issues and crisis communications preparedness and response strategy, ensuring effective management of reputational risks across all markets and businesses.
- Act as the communications lead during issues and crisis situations, providing strategic counsel to senior management and coordinating responses across relevant stakeholders.
- Develop and maintain crisis communications frameworks, response protocols, holding statements, stakeholder messaging and media engagement strategies.
- Corporate Campaigns & Special Projects
- Lead strategic communications support for high-impact Group initiatives, corporate campaigns, sponsorships, sustainability programmes and special projects to maximise reputational and business outcomes.
- Develop integrated communications plans for priority projects, leveraging traditional, digital and non-traditional channels to achieve stakeholder engagement objectives.
- Oversee the successful execution of key Group communications projects including the Integrated Annual Report, quarterly financial results announcements and events such as Media Day and Advancing Society awards, ensuring alignment with CIMB's strategic objectives and reputational priorities.
- Governance, Measurement & Operational Excellence
- Oversee media monitoring, reputation tracking and communications measurement frameworks, providing regular analysis and reporting on effectiveness, stakeholder sentiment and share of voice.
- Manage external communications agencies, media monitoring vendors and other service providers, ensuring service excellence, budget discipline and delivery against agreed KPIs and SLAs.
- Drive continuous improvement in communications processes, tools and capabilities through innovation, data-driven insights and industry best practices.
- Leadership & Talent Development
- Lead, mentor and develop communications team members, fostering a high-performance culture focused on excellence, collaboration and continuous learning.
- Contribute to the development of the overall Group Corporate Communications strategy, annual plans, budgets and capability-building agenda.
Functions:
- Marketing