Head of Ecommerce

The Company is seeking a Head of Ecommerce to lead online trading performance across UK and US markets. The role will own ecommerce strategy and drive revenue, profitability, conversion, and basket value while maintaining a premium brand position. Responsibilities include developing merchandising and product recommendation strategies, leading conversion optimisation and testing, and improving the mobile customer journey. The successful candidate will manage and develop a team of ecommerce specialists and collaborate with commercial and technical teams on forecasting and website performance. Candidates should have strong ecommerce trading experience in a high-growth direct-to-consumer business, with premium or luxury experience—ideally in fashion, beauty, or homeware—and proven team management skills. A track record of improving average order value, units per transaction, conversion, and online revenue is required. Applicants should have working knowledge of Shopify Plus, GA4, and A/B testing platforms, alongside strong commercial skills in forecasting, margins, promotions, and merchandising. International market experience, particularly in the US, is an advantage.