Head of CRM

The Company is seeking a Head of CRM to take end-to-end ownership of its CRM service. Responsibilities include planning, building, sending, and reporting on email, SMS, and messaging campaigns for a portfolio of clients. The role involves creating monthly plans covering audience segments, customer journeys, offers, and send schedules aligned with sales targets, as well as writing campaign copy and developing automations. The successful candidate will use data and budgets to assess performance and profitability, ensure campaigns meet relevant regulatory requirements, and help develop the service through new strategies and the use of AI. Applicants should have at least three years of hands-on experience in CRM, email, or lifecycle marketing; agency experience across multiple brands is preferred, though deep in-house CRM expertise is also relevant. Strong email marketing and copywriting skills are required, with SMS experience an advantage, along with familiarity with a CRM or marketing automation platform. Candidates should be comfortable working with spreadsheets, budgets, performance reporting, and client communication, and understand applicable data protection and marketing regulations. The role also calls for strong organization, a product-minded approach, and curiosity about applying AI to marketing workflows.