Head of CRM

The Company is seeking a Head of CRM to lead customer relationship management across a portfolio of major sports competitions. The role combines strategic direction with hands-on work, including shaping customer engagement strategies, identifying audience and market opportunities, and overseeing campaign delivery. The successful candidate will manage and develop a small CRM team, review campaign proposals, and communicate plans and performance to senior leadership. They will also analyze customer data, investigate audience behavior, assess campaign results, and identify opportunities to improve engagement and retention. Candidates should have proven CRM experience, ideally in sports, entertainment, subscriptions, betting, or another consumer-focused environment, along with a strong interest in sport and knowledge of football. Experience leading or mentoring CRM professionals and influencing stakeholders is required. Strong analytical skills and the ability to work directly with CRM platforms and customer data are essential. Familiarity with CRM technologies and experience across multiple brands are advantageous.