Fractional Vice President, Marketing Solutions
Hiring Company

The hiring company name is
confidential for this listing.
About the Role
Greater New York City, NY Area (Hybrid)
The Company is seeking a hands-on senior media leader to oversee a major consumer goods account and serve as the primary day-to-day client contact. The role involves providing strategic counsel, translating client priorities into clear direction, and guiding full-funnel, omnichannel media planning with an emphasis on digital. The successful candidate will coordinate with investment, analytics, and specialist teams as budgets and creative timelines evolve, using performance insights to shape recommendations. Responsibilities also include supporting integrated marketing, creative testing, and influencer initiatives, mentoring a direct report, and contributing to account growth and business opportunities. Candidates should have at least 12 years of experience developing strategic media recommendations, strong digital expertise, and experience across the full marketing funnel. The role requires senior-level client relationship and communication skills, including presenting persuasive recommendations and responding effectively to feedback. Applicants should understand marketing analytics and how to apply insights to business decisions. A collaborative, hands-on leadership style, coaching ability, adaptability, and sound judgment in changing or ambiguous situations are also important.
Functions:
- Advertising/Media Planning
- Account Management/Optimization
About the Company
Major consumer packaged goods company with a fast-moving, full-funnel media planning cycle
Industry
Consumer Goods
Type
Privately Held