Head of Marketing, Pre-K to 12 Learning

The Company is seeking a hands-on Head of Marketing to lead brand strategy, product marketing, partnerships, and growth for pre-K through grade 12 learning offerings. The role will develop go-to-market plans, define customer segments and positioning, manage the marketing plan, and build consistent brand messaging. Responsibilities include supporting product launches, creating customer evidence and sales resources, developing partnerships, and coordinating targeted outreach, events, webinars, public relations, and organic discovery. The leader will also oversee website performance, CRM processes, marketing analytics, and responsible use of AI and automation, while collaborating closely with sales, product, and research teams. Candidates should have at least 10 years of experience in B2B, education, eLearning, or education technology marketing, including five or more years leading a marketing function or major program. Experience in education marketing, product marketing, brand building, go-to-market planning, customer segmentation, and sales collaboration is required; knowledge of early learning markets and public-sector purchasing is highly valued. Applicants should bring a record of developing partnerships and practical expertise in communications, SEO, website management, CRM, marketing automation, and analytics. Strong writing and the ability to communicate research accurately are essential, along with hands-on confidence using marketing systems and AI tools. A bachelor’s degree in marketing or a related field, or equivalent professional experience, is required.