Interim Head of Paid Marketing

The Company is seeking a Head of Paid Marketing to lead a significant marketing turnaround and take full ownership of paid client acquisition. The successful candidate will be responsible for the paid media strategy, conversion, and conversion-rate optimization, with a focus on scaling and budget management. This role demands a deep understanding of growth economics, creative and messaging direction, compliance, and data-driven decision-making. The Head of Paid Marketing will also be tasked with team leadership, including the current team and the recruitment of A-players, and will be expected to set and maintain high standards for the department. The ideal candidate is a proactive, data-driven individual with a proven track record in high-ticket call-funnel marketing, expert-level proficiency in Meta media buying, and experience in a compliance-sensitive vertical. Applicants for the Head of Paid Marketing position at the company should be prepared to demonstrate a history of running or leading marketing for offers generating over $1M per month. The role requires a candidate with a strong background in high-ticket call-funnel marketing, particularly in optimizing for booked calls and sales. Expert-level proficiency in Meta media buying is essential, with a focus on creative-as-targeting and concept-level testing. The ideal candidate will have a proven ability to manage a marketing team, build and rebuild marketing processes, and lift the output quality of a creative team. Experience in a compliance-sensitive vertical and a deep understanding of the customer, particularly in the context of the married man in crisis, are also key requirements. The role is not for those seeking a maintenance role or who are not willing to get their hands dirty; it is for individuals who are relentless about growth, own outcomes, and are comfortable with difficult conversations about performance.