Executive Vice President, Marketing

The Company is seeking an Executive Vice President of Marketing to spearhead an enterprise-wide growth strategy with a strong focus on performance-driven, brand-aligned marketing. The successful candidate will be a seasoned leader with over 15 years' experience in marketing, particularly in the areas of SEO and paid search. This role is pivotal in owning demand generation, brand stewardship, and customer growth, and requires a deep understanding of search marketing, including SEO, SEM, and emerging AI/search platforms. The EVP will be responsible for setting and leading a holistic marketing vision that integrates search with content, performance media, lifecycle, and brand marketing, ensuring that search is a central pillar of the company's go-to-market and customer acquisition strategy. Applicants for the EVP of Marketing position at the company should possess a rare combination of technical search mastery, strategic leadership, and executive presence. The role demands a leader who can balance short-term performance with long-term brand and customer value, and who is adept at overseeing all performance channels to maximize ROI and incrementality. The EVP will also be tasked with leading a high-performing marketing team, fostering collaboration across various business functions, and managing agency and platform partnerships. A successful candidate will have a proven track record of scaling growth in complex, high-traffic, digital-first or omnichannel businesses, and will be adept at establishing and communicating executive-level KPIs and dashboards. The position requires a leader who can champion advanced analytics, experimentation, and forecasting, and who is capable of communicating performance, insights, and investment recommendations to the CEO and Board.