Vice President of Marketing Remote (anywhere in United States) + 1 more

The Company is seeking a Vice President of Marketing to lead the strategic and tactical efforts that will amplify the brand, drive measurable pipeline, and elevate the company's presence in the market. The successful candidate will be responsible for shaping the marketing strategy, team, and programs, with a focus on demand generation, brand strategy, and category presence. This role is pivotal in the company's growth and requires a modern, revenue-driven marketing leader who can balance near-term demand generation with long-term brand strategy, and who thrives in a metrics-obsessed yet collaborative culture. The ideal candidate will have a proven track record in B2B SaaS marketing, particularly in a scale-up environment, and at least 5 years' experience in a senior leadership role. Experience in the life sciences industry is essential. The role involves owning the end-to-end marketing strategy, defining the organizational design, budget, and roadmap for a modern B2B SaaS marketing team, and leading the team in a way that values diversity, equity, and inclusion. The VP of Marketing will be expected to create and manage demand generation programs, drive scalable inbound and outbound campaigns, and establish rigorous attribution models. They will also be responsible for product and customer marketing, as well as refining the company's brand positioning and category narrative to stand out in a competitive landscape. Strong cross-functional leadership with Sales, Product, and Post-Sales is a must, as is the ability to communicate clearly and build a strong team.

Hiring Company

Florence Healthcare Full-time