Chief Marketing Officer (CMO) Greater Austin, TX Area

The Company is seeking a Chief Marketing Officer to own business performance and lead its next stage of growth across direct-to-consumer ecommerce, online marketplaces, and retail. The role includes managing the business P&L, budgets, forecasts, and resource allocation, while coordinating demand and inventory planning with finance and operations. The CMO will guide product positioning, launches, portfolio expansion, pricing, promotions, and customer lifecycle strategies to improve retention and customer lifetime value. They will also oversee ecommerce performance, customer acquisition, channel plans, and commercial execution, while building an accountable team and partnering with senior leadership on strategy and brand development. Candidates should have experience scaling an eight- or nine-figure direct-to-consumer business and direct responsibility for financial performance, including P&L ownership, budgeting, forecasting, and profitability decisions. Strong product marketing expertise is required, including successful launches, portfolio growth, and a deep understanding of customer needs. Applicants should also bring experience improving retention and customer value, optimizing ecommerce journeys and conversion, and leading commercial activity across direct-to-consumer, marketplace, and retail channels. The role calls for strategic and hands-on leadership in a lean organization; experience in beauty, skincare, or beauty devices is preferred.

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