Vice President of Marketing

The Company is in search of a Vice President of Marketing to spearhead its growth and expansion. The successful candidate will be responsible for developing and executing the annual marketing and business development strategy, with a strong focus on aligning census targets, payer mix goals, and brand objectives with clinical and operational priorities. This executive role involves leading the Admissions and Business Development teams, building and maintaining referral relationships, and overseeing the organization's digital presence, including website management, SEO, and online advertising. The VP of Marketing will also be accountable for brand reputation, and a healthy referral pipeline, and ensuring all marketing activities comply with relevant healthcare regulations. Applicants for the Vice President of Marketing position at the company should have a Bachelor's degree in a relevant field, a minimum of 7 years of marketing or business development experience, and at least 3 years in a leadership role. A proven track record in managing digital marketing programs and a strong command of various marketing and analytics tools are essential. The role requires excellent communication, analytical, and strategic planning skills, as well as the ability to lead and develop high-performing teams. A valid driver's license and the ability to travel regularly are also necessary. Preferred qualifications include a Master's degree and experience in behavioral health or a related healthcare setting.