Head of Trigger-Based Communication

The Company is seeking a Head of Trigger-Based Communication to join their dynamic team. The successful candidate will be responsible for leading and developing a department that specializes in converting customer data signals into relevant and personalized communication. This role is pivotal in enhancing customer engagement and retention, particularly within the subscription business. The Head of Trigger-Based Communication will own the entire outbound dialogue with customers, across various channels, and will work closely with cross-functional teams to ensure the effectiveness of the communication strategy. Applicants for this role should have a minimum of 5-10 years' experience in CRM, customer dialogue, or loyalty, with a proven track record in customer communication. Relevant management experience, particularly in the context of digital or subscription products, is essential. The role requires a candidate with a strong technical background, including understanding of data models, trigger logic, and experience with marketing automation systems. Practical experience with AI and a background in a related field such as marketing, technology, or economics is desirable. The ideal candidate will be analytically strong, commercially oriented, and possess excellent leadership and communication skills.