Vice President, Client Marketing Greater New York City, NY Area + 6 more

The Company is seeking a Vice President of Client Marketing to lead strategic, journey-based campaigns that strengthen existing client relationships through education and engagement. The role oversees go-to-market marketing across business and consumer audiences, develops automated customer journeys, and connects audience insights, channel strategy, execution, and measurement. The leader will collaborate across marketing, distribution, product, digital, and sales teams, ensuring initiatives are aligned with audience goals and measurable performance indicators. Responsibilities also include guiding marketing work tied to senior leadership initiatives and leading a team of professional marketers. Candidates should have at least 10 years of relevant experience and a preferred university degree. Required strengths include client marketing, audience development, journey building, and creating end-to-end go-to-market strategies in a metrics-driven environment. The role calls for strong communication, relationship-building, collaboration, and influencing skills, along with the ability to develop strategic plans and effective creative and marketing approaches. Experience with audience insights, campaign management, marketing analytics, channel strategy, and stakeholder engagement is valuable.

Hiring Company

TIAA