Vice President, Lifecycle Marketing Strategy, Commercial & Investment Banking

The Company is seeking a Vice President for Lifecycle Marketing Strategy in the Commercial and Investment Banking sector. The successful candidate will be responsible for leading the development and execution of marketing strategies that enhance client relationships and drive growth within the middle market client segment. This role demands a strategic B2B marketer with a strong background in analytical and customer-centric approaches, capable of building programs that deepen client relationships and create long-term value. Key responsibilities include defining lifecycle journeys, building engagement programs, and developing strategies for client activation, product adoption, and relationship expansion. The role also involves leveraging data and analytics to identify opportunities for personalized engagement and establishing KPI frameworks to connect marketing efforts with client outcomes. Applicants must have a Bachelor's degree in a relevant field and significant experience in B2B lifecycle marketing, CRM, and customer engagement strategies. The role requires expertise in designing customer journeys that drive engagement and revenue growth, as well as a strong understanding of B2B marketing principles. The ideal candidate will have a proven track record of translating business objectives into measurable marketing programs, experience with marketing automation and CRM platforms, and the ability to influence senior leaders. Strong analytical, problem-solving, and leadership skills are essential, as is the ability to manage multiple priorities and stakeholders. The company values diversity and inclusion and is an equal-opportunity employer.