Vice President, Marketing Insights & Analytics Remote (anywhere in United States) + 1 more
About the Role
Remote (anywhere in United States)(United States)
;Greater Corpus Christi, TX Area (Hybrid)(San Diego, Texas)
The Company is seeking a Vice President of Marketing Insights & Analytics to lead an integrated function spanning consumer research, marketing and business analytics, brand intelligence, and performance measurement. The role will set the marketing learning agenda and turn research and data into actionable recommendations for business decisions. Responsibilities include evaluating brand, competitive, sales, menu, customer, loyalty, and marketing performance; developing measurement frameworks for campaigns and investments; and building dashboards, reporting standards, and analytical capabilities. The leader will partner across functions to improve data quality and use, guide strategic planning, and develop a high-performing team. Candidates must have a bachelor’s degree in a relevant field; an MBA or advanced degree is preferred. At least 12 years of progressive experience in consumer insights, marketing or business analytics, market research, customer analytics, or related disciplines is required, along with experience leading teams across insights and analytics. Strong expertise in consumer behavior, research methods, marketing measurement, brand and competitive intelligence, and commercial performance analytics is essential. The ideal candidate combines analytical rigor and financial acumen with excellent communication, storytelling, and presentation skills, and can influence senior stakeholders while maintaining objectivity. Proficiency with Microsoft Office and modern research, business intelligence, visualization, and analytics platforms is also required.
Functions:
- Data Management/Analytics
- Marketing
Compensation
USD $250,000-$370,000 (salary) per year
About the Company
Large fast-casual restaurant franchise
Industry
Restaurants
Type
Public Company (JACK)
Age
employees
10,001+