Associate Vice President, Marketing Measurement & Analytics

The Company is seeking an Associate Vice President for Marketing Measurement and Analytics to lead a transformative initiative in how marketing performance is quantified, optimized, and linked to business growth. The successful candidate will be responsible for building and scaling a modern marketing analytics function, creating the necessary frameworks and standards for evaluating marketing effectiveness, and leading cross-channel campaign measurement and optimization efforts. This role is pivotal in partnering with senior marketing and business leaders to provide data-driven insights that guide investment decisions and in developing advanced measurement capabilities such as experimentation, predictive analytics, and attribution strategies. The ideal candidate will have a proven track record in leading marketing analytics teams, deep expertise in campaign measurement, and a strong understanding of modern marketing channels. Applicants for this role at the company should have a background that includes experience in leading marketing analytics, marketing sciences, measurement, or customer insights teams, and a strong ability to combine technical expertise with business strategy. The role requires a leader who can influence major business decisions, drive the use of AI and emerging technologies in analytics, and establish a culture of accountability and continuous performance improvement. A background in advanced analytics, reporting, and performance measurement tools is essential, as is a track record of turning analytics into tangible business outcomes. While not mandatory, experience in Fortune 500 environments and expertise in areas such as Marketing Mix Modeling, Incrementality Testing, and the application of AI and machine learning to marketing performance are considered advantageous. The position offers a unique opportunity to make a lasting impact on how the organization measures marketing success and to partner directly with executive leadership on growth strategy.