Vice President of Marketing & Ecommerce

The Company is seeking a Vice President of Marketing & Ecommerce to lead its marketing and digital functions, including ecommerce, digital and print media, social media, loyalty, retail media, and mobile engagement. The role translates enterprise strategy into integrated, omnichannel plans with clear goals and measures, while overseeing marketing operations and cross-functional execution. Responsibilities include full financial accountability for digital business lines, developing forecasts and investment plans, optimizing budgets, and monitoring performance. The VP will also guide brand positioning, evaluate marketing technologies and industry trends, and develop a high-performing team of leaders and staff. Candidates should have at least 15 years of progressive marketing and ecommerce experience, including five or more years in senior executive leadership managing large teams and complex initiatives. A bachelor’s degree in marketing, business administration, or a related field is required. Applicants need proven ecommerce P&L ownership, financial modeling and budget optimization experience, and expertise in integrated campaigns across digital marketing, loyalty, mobile, SEO, and print. Strong knowledge of analytics, marketing technology, performance measurement, and ecommerce platforms is essential, along with excellent communication, collaboration, and leadership skills.