Head of Performance Marketing

The Company is in search of a Head of Performance Marketing to spearhead its paid media investments and drive customer acquisition and revenue growth across various brands and markets. The successful candidate will be responsible for leading the paid media strategy, execution, and optimization, with a primary focus on Google Ads. This role demands a strategic, analytical, and results-driven leader with a deep understanding of paid media and customer acquisition. Key responsibilities include overseeing multimillion-dollar annual advertising budgets, optimizing marketing investments based on performance metrics, managing agency relationships, and developing scalable marketing strategies. The Head of Performance Marketing will also be expected to provide strategic direction and leadership to support the organization's continued growth. Applicants for the Head of Performance Marketing position at the company should hold a Bachelor's degree in marketing, business, or a related field, and have a proven track record in leading performance marketing, paid media, or digital customer acquisition strategies. Advanced expertise in Google Ads, including various campaign types and optimization techniques, is essential. The role requires a strong understanding of performance measurement metrics and the ability to manage and challenge external agencies to achieve measurable results. The ideal candidate will have experience in high-growth, multi-location consumer services or similar environments, and possess strong analytical, communication, and leadership skills to effectively partner with internal stakeholders and align marketing investments with business objectives.