Head of CRM Analytics, Financial Services

The Company is seeking a strategic and data-driven Head of CRM to spearhead customer lifecycle, retention, and predictive analytics initiatives. The successful candidate will be responsible for defining and executing CRM and customer retention strategies, leading the development of predictive models, and driving data-driven initiatives to enhance customer engagement, loyalty, and revenue growth. This role requires a strong background in CRM, customer analytics, and a proven track record in managing CRM strategies for large-scale customer datasets. The Head of CRM will also be tasked with establishing ROI frameworks, partnering with cross-functional teams, and translating analytics into actionable business strategies. Applicants for the Head of CRM position at the company should have a minimum of 10 years' experience in CRM, customer analytics, or related fields, with a focus on predictive modeling. A background in financial services, banking, insurance, FinTech, e-commerce, or other high-volume consumer businesses is essential. The role demands a leader with a strong understanding of customer lifecycle management, loyalty programs, and retention strategies, as well as experience in managing high-performing CRM, analytics, and customer intelligence teams. Exposure to AI/ML-driven customer engagement initiatives is highly preferred. The ideal candidate will have a Bachelor's degree in a relevant field, with an advanced degree being a plus, and must demonstrate strong commercial acumen and the ability to influence senior stakeholders.