Vice President, GBM, Brand Strategy & Management Greater Kuala Lumpur, Malaysia Area

The Company is seeking a Vice President to lead brand strategy and sponsorship practices across its regional network. Responsibilities include developing and executing brand campaigns, managing sponsorship programs and assets, and ensuring marketing materials meet corporate identity and regulatory standards. The role also involves coordinating with business stakeholders on trademark matters, overseeing external agencies and vendors, and assessing campaign performance and brand health. The successful candidate will collaborate with regional teams, support customer engagement and business objectives, and mentor junior team members as needed. Candidates should bring relevant experience in brand strategy, marketing campaigns, sponsorship management, and regional stakeholder collaboration. Strong analytical and reporting skills are needed to evaluate campaign results and brand performance, alongside the ability to manage agency relationships and coordinate with legal and compliance partners. The role requires attention to corporate identity standards, trademark portfolio management, and regulatory and internal policy compliance.

Hiring Company

CIMB BANK BERHAD