Vice President of Marketing & Communication Strategy Greater Lexington-Fayette, KY Area

The Company is seeking a Vice President of Marketing and Communication Strategy to lead integrated marketing, communications, brand, and engagement strategies. The role will shape brand positioning and messaging, oversee campaigns and organizational storytelling, and provide strategic counsel on executive communications, public relations, and reputation management. Responsibilities include using audience research and analytics to set measurable goals, guide cross-functional communication planning, and report performance to senior leadership. The VP will also establish brand standards, support internal alignment and change communications, and guide the use of digital platforms and emerging technologies. Candidates should have a bachelor’s degree in marketing, communications, public relations, journalism, business, or a related field; a master’s degree is preferred. At least 10 years of successful executive-level experience in marketing, communications, public relations, brand management, or a related area is required. The role calls for strong writing, presentation, analytical, project management, and relationship-building skills, along with expertise in integrated campaigns, media relations, digital marketing, content strategy, and website governance. Familiarity with CRM systems, marketing automation, analytics tools, and emerging communication technologies is also expected.

Hiring Company

CHRISTIAN APPALACHIAN PROJECT GROUP