Fractional Head of Marketing

The Company is seeking a Head of Marketing to join their team. The successful candidate will be responsible for developing and executing the overall marketing strategy in line with the business's commercial objectives. This senior marketing role demands a professional with a proven track record in premium drinks, encompassing brand strategy, NPD, trade, consumer, e-commerce, and PR. The Head of Marketing will lead and manage all marketing activities, including new product launches, and will have a hands-on approach, balancing strategic leadership with day-to-day execution. The role also involves overseeing a brand manager, managing marketing budgets, and ensuring that all marketing efforts are in support of the wider business goals. Applicants for the Head of Marketing position at the company should have a strong background in 360° marketing, with a focus on brand, trade, consumer, and digital. Experience in the UK market is essential, with European and international exposure being advantageous. The ideal candidate will be commercially minded, autonomous, and comfortable in a fast-moving environment. A hands-on approach, the ability to mentor and develop direct reports, and experience in both larger corporate and smaller entrepreneurial business settings are highly beneficial. The role offers the opportunity to work closely with the founder and commercial director, providing significant autonomy to shape marketing activities across the UK and international markets.