Fractional Head of Marketing

The Company is seeking a Head of Marketing to lead its marketing function and support the next stage of business growth. The role will develop the overall marketing strategy, with a focus on demand generation, pipeline creation, and revenue growth. Responsibilities include shaping positioning and go-to-market plans, supporting launches and commercial initiatives, and strengthening content, thought leadership, events, and community programs. The successful candidate will work closely with sales and senior leadership, lead a small team, and manage external partners. Candidates should bring strong B2B software marketing experience, ideally in a growing business, and a proven record of generating demand and pipeline. They should understand how marketing contributes to revenue and have experience with positioning, messaging, go-to-market strategy, and collaboration with sales. The role also calls for knowledge of modern marketing channels and emerging technologies, along with experience managing teams or external partners. A strategic, analytical approach and willingness to contribute hands-on are important.