Head of Ecommerce, Niche Fragrance

The Company is seeking a Head of Ecommerce to lead its global direct-to-consumer strategy and commercial performance. The role focuses on profitable growth across domestic and international markets, including forecasting, budgeting, and performance reporting. Responsibilities include managing trading plans and campaigns, improving website performance and customer experience, and leading merchandising, conversion optimization, and digital platform initiatives. The successful candidate will also develop acquisition, retention, and customer relationship strategies, oversee marketplace performance and external partners, and lead the ecommerce team while collaborating across business functions. Candidates should have strong ecommerce leadership experience with a consumer-facing brand and a track record of profitable direct-to-consumer growth. Expertise in digital trading, performance marketing, customer relationship management, ecommerce platforms, and online marketplaces is required. The role calls for strong analytical, financial, and commercial skills, including experience managing budgets, forecasts, and performance metrics. Applicants should also demonstrate effective stakeholder management, cross-functional collaboration, an entrepreneurial approach, and the ability to balance strategic planning with hands-on execution.