Head of Paid Social

The Company is seeking a Head of Paid Social to take on a pivotal role in the business, with a focus on owning the acquisition strategy for a key growth channel. This is a new and dedicated position, requiring a true expert in the field to manage a significant monthly spend. The successful candidate will be responsible for all aspects of the Meta strategy, including account structure, audience targeting, optimization events, bidding, and measurement. A hands-on approach is essential, with the ability to diagnose and address account issues in real-time and to challenge agency recommendations based on solid evidence. The role also involves translating commercial targets into daily operational decisions and working closely with the creative team on strategy and testing. Applicants for the Head of Paid Social role at the company should have a proven track record in managing substantial Meta budgets, preferably for a direct-to-consumer brand. The ideal candidate will have experience in both the growth and recovery phases of Meta performance and be adept at using AI for analytical work. Strong commercial acumen, including a grasp of blended CAC, payback, and cohort value, is required to inform channel-level decisions. The role also involves managing a Performance Marketing Manager and collaborating with external agency partners. The company is at a pivotal moment, and the role offers the opportunity to work closely with the founders and senior leadership, with a clear path to expand into new channels as the business evolves.