Senior Vice President of Product Marketing

The Company is seeking an SVP of Product Marketing to play a pivotal role in the evolution of its super-app. The successful candidate will be the B2C marketing owner, with a strong focus on product marketing, and will be responsible for defining and executing the go-to-market strategy for the consumer product portfolio. This includes core communication products, subscription offerings, and the growing small and micro-business ecosystem. The role demands a master communicator with exceptional storytelling and positioning skills, capable of translating product features into compelling narratives and user experiences. The SVP will lead global teams, challenge conventions, and drive engagement and business growth through precision and creativity, leveraging the company's massive audience and existing channels. Applicants must have a minimum of 10 years' experience in product marketing, with at least 3 years in a senior leadership or executive role, and a proven track record in B2C consumer apps with a global footprint. The role requires a deep understanding of user acquisition, engagement, and retention, and the ability to lead and develop distributed marketing teams across regions and cultures. The ideal candidate will be data-driven, with strong execution instincts, and experience in working cross-functionally in global, matrixed organizations. Responsibilities also include market and customer research, leading insights teams, and partnering with product and business to identify and activate growth levers across the consumer product funnel.