Vice President, Consumer Brand Sports Greater Los Angeles, CA Area

The Company is seeking a Vice President, Consumer Brand Sports to lead integrated communications programs for sports, entertainment, and consumer clients. Responsibilities include developing earned media strategies, advising senior clients on reputation and brand storytelling, and creating athlete partnerships, sponsorship activations, press events, and experiential campaigns. The role also involves managing and mentoring teams, coordinating cross-functional work, strengthening client relationships, and contributing to business development and account growth. Candidates should have at least 10 years of experience in sports communications, consumer brand marketing, public relations, earned media, or integrated communications, preferably in an agency setting. They should bring strong knowledge of the sports and media landscape, established relationships with relevant journalists and industry stakeholders, and a record of delivering measurable campaigns and successful athlete or sponsorship programs. Excellent client counseling, presentation, writing, and storytelling skills are required, along with experience leading teams, managing resources, and supporting new business. A passion for sports, culture, and communications, sound judgment, and the ability to manage competing priorities are also important.

Hiring Company

Burson