Vice President of B2C & Digital Marketing Greater Los Angeles, CA Area

The Company is seeking a Vice President of B2C and Digital Marketing to set the consumer and digital marketing vision and drive customer acquisition, engagement, retention, e-commerce growth, and brand equity. The role leads a multi-team marketing organization and oversees strategy, budgets, resources, and performance across loyalty, lifecycle marketing, CRM, paid media, SEO, email, social, retail, and omnichannel channels. Responsibilities include developing customer lifecycle programs, using consumer insights and analytics to improve the customer journey, and measuring results such as revenue, profitability, conversion, retention, and marketing return. The leader will also build and coach high-performing teams, modernize marketing capabilities, and collaborate with executive leadership and cross-functional partners to align priorities with business goals. Candidates should have at least 12 years of digital marketing experience in e-commerce and 8 or more years managing B2C performance marketing teams, including other managers. They must demonstrate success driving acquisition, retention, engagement, customer lifetime value, and revenue, with deep expertise across the B2C marketing ecosystem. Required capabilities include managing substantial marketing investments, customer journey mapping, segmentation, personalization, testing, analytics, and leading marketing transformation. B2C retail and omnichannel experience is preferred, along with the ability to balance brand stewardship and near-term performance, make data-informed decisions, and develop future leaders.

Hiring Company

Lakeshore Learning Materials