Vice President of Thought Leadership, Creative & Content Greater Milwaukee, WI Area

The Company is seeking a Vice President of Thought Leadership, Creative & Content to set the enterprise vision for how the organization develops ideas, tells its story, and engages priority audiences. The role leads integrated thought leadership, editorial, content, creative, and AI visibility strategies, aligning them with brand and business priorities. Responsibilities include establishing the narrative agenda, developing signature platforms and original research, directing creative work, and building an AI-enabled content operation. The executive will also set governance and performance frameworks, use audience and market insights to measure impact, and advise senior leaders while building a high-performing team. Candidates should have a bachelor’s degree in marketing, communications, journalism, business, design, or a related field; an advanced degree is preferred. At least 15 years of progressive leadership experience across thought leadership, content, editorial, creative, brand, marketing, or corporate communications is required, including experience at enterprise scale. Applicants should demonstrate strong executive writing, storytelling, creative direction, stakeholder influence, and expertise in content governance, analytics, and performance measurement. Deep knowledge of digital, social, search, personalization, generative AI, and AI-powered discovery is essential, along with experience developing diverse senior talent. Financial services, investments, or insurance experience is preferred, as is the ability to work effectively in a regulated environment.

Hiring Company

Northwestern Mutual