Chief Marketing Officer (CMO) Greater New York City, NY Area

The Company is seeking a Chief Marketing Officer to lead its growth strategy and marketing function, with end-to-end accountability for subscription revenue and the digital business’s financial performance. Responsibilities include overseeing brand positioning, creative, content, social, influencer marketing, partnerships, and paid media; managing acquisition, conversion, retention, and win-back strategies; and setting pricing, channel plans, budgets, and performance targets. The CMO will build and lead a high-performing marketing team, establish rigorous reporting and testing practices, and develop modern, AI-enabled growth capabilities. Working closely with executive leadership and cross-functional teams, the CMO will connect brand strategy with business goals and ensure marketing aligns with the customer experience. Candidates should bring 10 or more years of marketing experience, including at least three years in senior leadership, and a hands-on record of growing a subscription or membership business. Strong knowledge of acquisition and paid media, along with fluency in metrics such as customer acquisition cost, lifetime value, retention, churn, and payback, is required. The role calls for experience in a founder-led, brand-focused business and the ability to balance brand building with performance marketing. Candidates should also have experience building engaged, lean teams and be resourceful, collaborative, data-informed, and comfortable moving between strategic planning and execution.

Hiring Company

The Class by Taryn Toomey