Head of Social Media

The Company is seeking a Head of Social Media to spearhead the creation of a viral social presence that educates and engages the world on the topic of effective skin treatments. This role is not about managing existing channels but about taking a bold, creative approach to content that is unignorable and drives real-world impact. The successful candidate will be responsible for setting the social media strategy, including which platforms to focus on, and for producing a diverse range of content such as short-form videos, memes, and graphics. They must be adept at living on social media, staying ahead of trends, and driving online conversations. Collaboration with creators, influencers, and internal teams to tell authentic stories is also a key aspect of the role. Applicants for the Head of Social Media position at the company should have a minimum of 4 years' experience in organic social media and community management, with a proven track record of scaling channels and connecting social strategy to business outcomes. The role requires a deep understanding of various social media platforms and tools, as well as hands-on experience in content production and editing. The ideal candidate will possess a data-informed mindset, be comfortable with performance analysis, and have the ability to make data-driven decisions. Bravery in content creation, a strong sense of judgment, and the ability to navigate the compliance and quality standards of a healthcare company are essential. Bonus points for experience in regulated categories and a background in community moderation.