Interim Vice President, Director Brand Strategy Greater New York City, NY Area

The Company is seeking a VP, Director of Brand Strategy to join their dynamic team. The successful candidate will be part of a fully integrated, cross-discipline team that is dedicated to creating brand movement and exceptional experiences for clients. The role involves directing qualitative and quantitative market research, synthesizing insights, and understanding customer usage of media and channels. The VP, Director will be responsible for leading brand planning, contributing to new business pitches, and supporting the development of the strategic planning group. A key aspect of the role is to ensure that the strategy is customer-centered and that the target audience's journey and decision-making process are at the forefront of all marketing efforts. Applicants should have a Bachelor's degree in marketing, anthropology, sociology, or psychology, with a preference for a degree in one of these fields. A minimum of 7-10 years' experience in healthcare marketing and planning is required, with a strong preference for those with hospital experience or a keen interest in understanding hospital systems. The ideal candidate will have a proven track record in brand marketing strategy, experience in generating and applying research across various target audiences and channels, and exceptional writing, communication, and presentation skills. A strong curiosity, the ability to work autonomously, and a preference for a fast-paced, entrepreneurial environment are also essential. Experience in the nutrition or wellness category is a plus.

Hiring Company

Publicis Groupe