Senior Vice President, Analytics Greater New York City, NY Area

The Company is seeking an SVP of Analytics to join their dynamic team. The successful candidate will be responsible for providing intellectual capital in the areas of measurement, analytics, research, and insights. This role involves developing and deploying a strategic vision for the analytics team, leading a sizable group of data experts and media analysts, and managing the analytics strategy across all lines of business. The SVP will also be instrumental in developing best practices for data processing and reporting automation, as well as identifying effective methods for converting campaign results into actionable insights. Active participation in business development and the ability to provide strategic data and analytics recommendations to clients and key stakeholders are also key aspects of the position. Applicants for the SVP of Analytics role at the company should have a minimum of 12 years of experience, with at least 5 years in an agency setting. The role requires expertise in business intelligence tools, ad tech/mar tech, relational databases, and digital attribution. A robust knowledge of online advertising media channels and experience in online measurement and analytics is essential. The ideal candidate will be personable, with strong leadership capabilities, and possess excellent communication and storytelling skills. The company values diversity and is committed to creating an inclusive and equitable work environment.

Hiring Company

Publicis Groupe