Senior Vice President, Paid Media Marketing Greater New York City, NY Area

The Company is seeking an SVP, Paid Media Marketing to join their dynamic team. The successful candidate will be responsible for defining and leading the global paid media strategy, with a strong focus on B2B audiences, precision targeting, and high-value decision-makers. This role requires a disciplined approach to managing paid media investments, optimizing budgets for maximum impact, and ensuring that all activities comply with legal, regulatory, and brand standards. The SVP will also be tasked with establishing a rigorous measurement framework, evaluating the right channel mix, and leading agency and external partner relationships. To excel in this position, candidates must have a Bachelor's degree, 8-10 years of paid media experience, and a proven track record of leading paid media strategy for complex global organizations. Deep expertise in B2B paid media, including audience-first planning and optimization toward business outcomes, is essential. The role demands a strong commercial and analytical mindset, advanced knowledge of various paid media channels, and the ability to influence and collaborate with cross-functional teams. Experience in regulated environments, particularly within financial services or other highly regulated B2B sectors, is highly valued. The ideal candidate will be adept at translating complex business objectives into clear media strategies and execution plans, with a focus on quality of audience reach and measurable business impact.

Hiring Company

BNY