Vice President, Brand Strategy Greater New York City, NY Area

The Company is seeking a Vice President, Brand Strategy to shape strategic direction for healthcare and pharmaceutical brands. The role leads the development of brand positioning, value propositions, messaging, communications strategies, and creative briefs, translating complex clinical, market, competitive, and customer information into clear insights. The successful candidate will advise senior clients, guide brand decisions, and collaborate with creative and cross-functional teams to develop campaigns and other strategic initiatives. Responsibilities also include leading workshops and presentations, identifying opportunities for brand differentiation and client growth, and mentoring strategy team members. Candidates should have significant experience in brand strategy, account planning, or communications strategy in an advertising or healthcare agency, including strong pharmaceutical or healthcare marketing experience. Expertise in strategy for healthcare professional and/or consumer audiences, brand positioning, segmentation, customer insights, messaging, and communications planning is required. The role calls for the ability to turn research, data, and scientific information into compelling strategic narratives and creative briefs. Strong presentation, storytelling, facilitation, client leadership, and cross-functional collaboration skills are essential, along with experience managing complex accounts and multiple workstreams.

Hiring Company

Publicis Groupe