Vice President, Brand Strategy & Governance Greater New York City, NY Area

The Company is seeking a VP of Brand Strategy and Governance to play a pivotal role in delivering a world-class brand expression. This senior leader will be responsible for a wide range of strategic solutions, from developing narratives and value propositions to creating frameworks and creative platforms. A key aspect of the role is to maintain a strong brand governance system, evaluating and optimizing the existing visual and verbal governance to ensure efficiency and effectiveness. The successful candidate will also partner with various business units to support their strategic and creative needs, ensuring clarity and consistency in messaging and high standards of execution. Candidates for this role should have a minimum of 12 years' of relevant brand strategy experience, with a proven track record in developing and delivering brand strategy outputs and governance systems for complex businesses. The role requires exceptional communication skills, the ability to work with multidisciplinary teams, and a relentless curiosity about the brand and its businesses. The ideal candidate will be a strategic thinker, a hands-on doer, and will be expected to manage teams and agency partners with confidence. A strong background in brand strategy disciplines, including traditional brand strategy, messaging and communications strategy, and portfolio strategy, is essential. The VP will be a perpetual student of the brand, diving deep into challenges, and recommending solutions that are brand-appropriate, audience-aligned, and commercially minded.

Hiring Company

Goldman Sachs