Vice President of Marketing

The Company is seeking a Vice President of Marketing to lead its marketing strategy, brand evolution, digital growth, and e-commerce initiatives. Responsibilities include overseeing digital and traditional channels, improving marketing performance and return on investment, advancing a rebranding effort, and growing e-commerce through data-driven strategies. The role will guide website and user-experience initiatives, support marketing technology integration, develop account-based marketing and customer engagement programs, and lead a high-performing team. The successful candidate will also use market research and analytics to identify opportunities for stronger conversion, efficiency, and revenue growth. Candidates should have a bachelor’s degree in marketing, communications, or a related field; an advanced degree is preferred. At least 10 years of progressive marketing leadership experience in e-commerce, retail, consumer goods, or wholesale, including significant digital marketing leadership, is required. Expertise in paid search, SEO, email, affiliate marketing, website analytics, and e-commerce marketing is essential, along with proven brand strategy experience. Applicants should bring experience managing agencies and budgets, strong analytical and communication skills, and a record of building and leading effective teams.