Head of Performance Marketing

The Company is seeking a Head of Performance Marketing to lead its acquisition strategy and support profitable growth. The role oversees paid channels, including search, social, programmatic, and app marketing, and manages budgets against acquisition cost, return on investment, and customer lifetime value targets. Responsibilities include building and developing a team, strengthening tracking and reporting in collaboration with data specialists, and partnering with customer relationship, product, and brand teams to improve conversion and retention. The successful candidate will also ensure marketing activity complies with responsible gambling and advertising regulations. Candidates should bring senior performance marketing experience, ideally in online gaming or another fast-paced digital sector, and a record of scaling customer acquisition profitably with substantial budgets. Strong knowledge of attribution, analytics, and lifetime-value-based decision-making is required, along with experience leading and developing teams. The role calls for a commercially minded, hands-on approach and familiarity with advertising rules in regulated markets.