Senior Vice President, AdTech Lead, Performance Marketing Platforms, Group Marketing & Communications Greater Singapore Area

The Company is seeking an AdTech Lead for Performance Marketing Platforms. This senior leadership role is pivotal in the hands-on development and scaling of in-house performance marketing platforms, with a focus on AdTech product strategy, roadmap, and architecture. The successful candidate will be responsible for defining and executing the target operating model for in-house paid digital media capability, as well as leading the transition of media activities from agencies to the company. A key aspect of the role is the creation of a hybrid operating model that balances in-house operations with external agency support, and the development of an enterprise performance marketing capability that influences business outcomes across markets. Applicants must have a minimum of 12 years' experience in performance marketing, paid media, AdTech, AdOps, or digital platform product leadership, with a strong background in enterprise-scale transformation and delivery. The role requires deep technical expertise in various advertising platforms, including Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and TikTok Ads. The ideal candidate will have a hands-on understanding of APIs, data requirements, and be adept at interpreting technical documentation. Leadership skills are essential, as is the ability to align stakeholders across marketing, technology, data, and analytics. Experience in financial services or a regulated environment is strongly preferred, and a strong command of data science, machine learning, and AI product development is necessary to drive the company's performance marketing initiatives.

Hiring Company

DBS Bank