Vice President of Marketing & Communications
Hiring Company
About the Role
Greater Syracuse, NY Area (On-site)
The Company is seeking a Vice President of Marketing & Communications to provide executive leadership for its marketing, communications, public relations, brand management, digital engagement, and storytelling efforts. The role involves developing and executing integrated strategies that support organizational growth, philanthropy, and community impact, while advising executive leadership and overseeing a high-performing team. Responsibilities include stewarding brand consistency; leading internal and external communications, media relations, and reputation management; and directing marketing campaigns and digital channels. The Vice President will also oversee impact storytelling, campaign planning, project workflows, budgets, vendor relationships, and staff development, while representing the organization in the community. Candidates should have a bachelor’s degree in marketing, communications, public relations, business, or a related field; a master’s degree is preferred. The role requires 8–10 years of progressive leadership experience, with experience leading integrated marketing and communications in a multi-site organization preferred. Strong expertise in branding, digital marketing, media relations, storytelling, analytics, and project management is essential. Excellent written, verbal, and presentation skills, along with a commitment to the organization’s mission and values, are required.
Functions:
- Marketing
About the Company
Well-established health & wellness organization
Industry
Health, Wellness and Fitness
Type
Non Profit
Age
employees
1001-5000