Vice President, Food Marketing & Offer Development
Hiring Company
About the Role
Greater Toronto, Canada Area (Hybrid)
The Company is seeking a Vice President of Food Marketing and Offer Development to shape national food and facilities services strategy. The role translates client priorities, consumer expectations, and market trends into differentiated, commercially viable solutions, leading marketing, brand, culinary, nutrition, facilities management, and offer development. Responsibilities include guiding menu and product innovation, adapting global programs for local needs, and developing solutions for new business, renewals, and strategic account growth. The Vice President will work with clients and cross-functional teams to ensure solutions are feasible, scalable, and effectively implemented, while using insights and performance measures to support continuous improvement. Candidates should have a bachelor’s degree in marketing, business, hospitality, food science, culinary arts, nutrition, or a related field; a graduate degree is preferred. At least 12 years of progressive relevant experience and seven years of senior leadership experience are required, including experience leading multidisciplinary teams and developing complex national B2B solutions. Strong commercial and financial acumen, executive communication, change leadership, and stakeholder influence are essential. Advanced skills in marketing and consumer analytics, business-case development, digital marketing, and food or menu management platforms are required; relevant professional credentials and French-English bilingualism are assets.
Functions:
- Marketing
- Product Marketing
- Business Development
- Operations
About the Company
Reputable provider of food services & facilities management programs
Industry
Facilities Services
Type
Public Company
Age
employees
10,001+