Head of Performance Marketing

The Company is in search of a Global Head of Performance Marketing with a strong commercial focus to spearhead customer acquisition and performance-driven growth initiatives on an international scale. This pivotal role demands a leader who can seamlessly blend strategic vision with hands-on expertise in performance marketing, particularly in the areas of shaping marketing investment decisions, optimizing acquisition performance, and evaluating the effectiveness of marketing efforts. The successful candidate will be tasked with defining and executing a comprehensive performance marketing strategy that spans multiple channels and geographies, ensuring that substantial media investments yield tangible business results. Key responsibilities include leading performance across various acquisition channels, establishing robust measurement frameworks, and continuously identifying new opportunities for sustainable and profitable growth. Applicants for this role at the company should possess a minimum of 10 years' experience in performance marketing, growth marketing, digital acquisition, or related fields, with a proven track record of managing significant digital media investments. Deep expertise in customer acquisition channels such as paid search, SEO, paid social, display, video, and affiliate marketing is essential. The ideal candidate will have a strong background in consumer-oriented industries and a demonstrated ability to develop and execute acquisition strategies across multiple markets. A data-driven, analytical mindset, and the ability to balance growth ambitions with profitability objectives are also key requirements. The role demands a leader with an entrepreneurial spirit, a hands-on approach, and the ability to influence senior stakeholders in a matrix organization. Fluency in English is a must, and experience in international markets is highly valued.