Interim Head of Paid Marketing

The Company is seeking a Head of Paid Marketing to lead a significant marketing turnaround and take full ownership of paid client acquisition. The successful candidate will be responsible for the paid media strategy, conversion, and conversion-rate optimization, with a focus on scaling and budget management. This role demands a deep understanding of growth economics, creative and messaging direction, compliance, and data-driven decision-making. The Head of Paid Marketing will also be tasked with team leadership, including the current team and the recruitment of A-players, and will be expected to set and maintain high standards for the marketing department. Applicants for the Head of Paid Marketing position at the company should have a proven track record in running or leading marketing for offers generating over $1M per month. The role requires expertise in high-ticket call-funnel optimization, Meta media buying, and a strong background in creative direction. Experience in compliance-sensitive verticals and a deep understanding of the customer, particularly in the context of men's transformation or adjacent emotional-transformation niches, are essential. The ideal candidate will be data-driven, proactive, and have a relentless focus on growth, with the ability to challenge and improve existing processes. This is a hands-on role for a candidate who is not afraid to get their hands dirty and is committed to driving the business to new heights.