Head of Marketing Remote (anywhere in Costa Rica)

The Company is seeking a Head of Marketing to lead its creative and ambitious marketing team. The successful candidate will be responsible for developing and executing marketing strategies that are unique, memorable, and effective in generating demand and revenue. This role demands a hands-on approach, with the Head of Marketing expected to be deeply involved in the day-to-day activities, from setting the strategic direction to executing multi-channel campaigns. The ideal candidate will have a background in B2B SaaS, experience in paid acquisition across various platforms, and a proven track record of making a traditional or crowded category stand out. Familiarity with AI tools, coding, and a passion for working in a fast-paced, dynamic environment are essential. Applicants for the Head of Marketing position at the company should be exceptionally creative, with a talent for crafting marketing that is both funny and human. The role requires a leader who can take big creative swings and is not afraid to push the boundaries of traditional marketing. The Head of Marketing will work closely with a team that includes copywriters, product managers, and sales professionals, and must be adept at collaborating with a highly creative founder. Experience in lifecycle marketing, go-to-market strategies, and a strong understanding of the tech, tracking, and attribution behind marketing efforts are also key. While not mandatory, experience in the GovTech or public sector, as well as familiarity with EOS, is a plus. The company values enthusiasm, creativity, and a hands-on approach, and is looking for a candidate who is ready to make a significant impact in a competitive market.