Head of Conversion Rate Optimization Remote (anywhere in Spain)

The Company is seeking a hands-on Head of Conversion Rate Optimization to lead experimentation across its digital storefronts, landing pages, paid-acquisition funnels, on-site offers, and post-purchase upsells. The role owns the testing strategy and backlog, develops and launches experiments, evaluates results, and implements winning changes to improve conversion rate, average order value, and revenue per visitor. Responsibilities include building and quality-checking funnels and tests, monitoring performance for conversion drops, managing an external optimization agency, and reporting key metrics while leading regular review meetings. The successful candidate will work closely with growth and leadership teams to prioritize high-impact improvements and continuously refine the testing process. Candidates should have at least 3–4 years of experience running conversion optimization programs for direct-to-consumer businesses using a major e-commerce platform, with evidence of measurable results supported by data. Required skills include building and testing paid-acquisition funnels, designing sound experiments, writing clear hypotheses, and briefing developers and designers. Hands-on experience with experimentation, analytics, session-recording, and upsell tools is expected, along with the ability to independently configure and quality-check tests. Applicants should understand how bundles, discounts, subscriptions, and upsells affect conversion, order value, and margins, and be fluent in English.

Hiring Company

Kittyspout