Chief Marketing Officer (CMO)

The Company is seeking its first Chief Marketing Officer to build and lead a growth-focused marketing function. The role will develop chapter-specific acquisition plans and a repeatable system for generating qualified leads and appointments. Responsibilities include directing paid media strategy, improving the prospective-member journey, shaping campaign creative and messaging, and scaling successful campaigns across markets. The CMO will establish playbooks, KPIs, dashboards, and performance standards, manage internal teams and external partners, and work closely with sales leadership to improve lead quality and conversion. Candidates should have 10 or more years of growth or performance marketing experience, including at least five years in marketing leadership, and a record of scaling multi-channel lead generation and digital marketing. Experience building marketing programs and processes, managing substantial advertising budgets across multiple markets, and overseeing teams or agency partners is required. Strong expertise in performance marketing, analytics, attribution, conversion, reporting, marketing automation, and AI tools is essential, along with the ability to turn data into decisive action. Experience marketing to senior executives or affluent consumers, or working in membership, franchise, multi-location, or high-ticket service businesses, is valuable.