Vice President, Brand Strategy

The Company is seeking a Vice President of Brand Strategy to develop insights that shape brand strategies, business initiatives, and behavior-changing creative campaigns. The role partners with clients to address business challenges, guide brand and product strategy, and develop go-to-market, business, and creative strategies. Responsibilities include leading client meetings and workshops, coordinating research and insights projects, and working across account, creative, scientific, and engagement strategy teams. The VP will ensure that activations align with brand principles, translate brand value into meaningful experiences, and contribute to the growth of the strategy function. Candidates should have at least 10 years of experience in brand strategy, strategic planning, or a related field, ideally in healthcare or another highly regulated industry. They should be able to independently lead strategy for complex accounts and develop brand positioning, messaging, strategic foundations, go-to-market plans, creative briefs, and campaign strategies. Experience with market research, audience insights, segmentation, patient journeys, and behavioral drivers is important. Strong storytelling, facilitation, presentation, and cross-functional leadership skills are required, along with sound judgment, autonomy, and accountability for high-quality work.