Vice President, Media Products Remote (anywhere in United States)

The Company is seeking a Vice President, Media Products to lead the strategy and evolution of products that help clients plan, measure, and optimize media investments. Responsibilities include setting product roadmaps and investment priorities, developing media planning, measurement, attribution, and optimization capabilities, and connecting media activity to consumer behavior and business outcomes. The role partners with data science and engineering teams to operationalize measurement approaches and engages clients and industry partners to understand changing needs. It also supports commercialization and go-to-market efforts, tracks developments across media channels, and defines measures of product adoption, client outcomes, and revenue growth. Candidates should bring significant experience in media, media measurement, advertising or marketing technology, analytics, or product management, along with knowledge of media planning, attribution, incrementality, optimization, and performance measurement. Experience launching and scaling enterprise data or analytics products is required, as are strong commercial and strategic leadership abilities. The role calls for executive-level communication and client engagement skills, and an understanding of the needs of advertisers, agencies, retailers, publishers, and platforms. A bachelor’s degree or equivalent experience is required.

Hiring Company

Circana